The Power of the Client Experience What Our Clients Say About Our Work

The Power of the Client Experience What Our Clients Say About Our Work

Textbook sales are a significant part of our business, but we lacked the in-house sales support that major textbook publishers have. BMG fills that gap for us--engaging directly with professors and closing adoption sales. BMG uses proprietary software and their deep knowledge of the textbook market to identify strong leads and pursue them. BMG's strong advance work on forthcoming textbooks enables us to recoup our investment in textbooks sooner. Shortly after the sales team started working for us, we saw the results of their strategies. By the time our new Russian textbook hit the warehouse, we already had a good number of firm course adoptions. I highly recommend BMG. They are ideal partners for modest-sized publishers who want the same experience and effectiveness as an in-house sales team at one of the large corporate textbook publishers.
Virginia Veiga Bryant
Marketing and Sales Director, Georgetown University Press

“Brian Murphy Group is professional, self-sufficient and not afraid to make a decision on behalf of Wiley in order to move an initiative forward. They know the higher ed market and instill a great degree of confidence that they can be successful without a lot of support or time invested from the home team. But, they are not afraid to ask questions and ask for what they need to be successful. A highly focused team.”
Ann Kennedy Harris
Enterprise Marketing Manager, Wiley

“We have worked with the Brian Murphy Group since 2010 on targeted e-mail campaigns for our textbook program. They design and deploy HTML e-mails and conduct follow-up with instructors who request examination copies.  The Brian Murphy Group supplements our in-house staff, enabling us to conduct essential outreach and track our impact.”
Michelle Pullano
Textbook Manager, MIT Press

“In 2014, we employed the Brian Murphy Group to help us better identify target customers for some of our markets. The Murphy group worked hard to identify decision makers and specific customer contact information so that we could run a successful campaign. As a result we saw several of our products increase sales due to the improved information and allowing us success in markets we had not entered previously. Their work was thorough and timely. We would absolutely use them again.”
Angus McDonald
Director of Health Professions, Medical, & Specialty Sales Health Learning, Research & Practice, Wolters Kluwer

“We used the Brian Murphy group when we needed a quick turnaround on a renewal project. They were able to put the right resources together to impact revenue quickly and professionally and we had no hesitation in putting them in front of our customers.”
Tricia Stewart
SVP, Inside Sales and Sales Support, Houghton Mifflin Harcourt

“The Brian Murphy group was able to produce immediate results on a technology sales effort for us in the AP market. Their deep knowledge in School and Higher Ed markets makes them invaluable in business development, strategy and sales planning. Brian and Chris have an unparallled understanding of the educational technology market and have the track record to prove it.”
Michelle Julet
VP Business Development/Operations, National Geographic Learning/Cengage Learning

“Brian is a dynamic sales strategist who brings ideas, data analysis, and passion to every project. He is a great listener who quickly understands a customer’s goals while keeping in mind the mission and goals of the company. He has been successful at senior leadership levels in both Higher Ed and K-12, positioning him ideally (and uniquely so far as I know) for many cross-cutting ed-tech markets. He’s been selling technology learning solutions since 1997 and has launched some of the most successful products in Ed Tech history. Brian and his team deliver on what they promise!”
Kris Clerkin
Executive Director, College for America at Southern New Hampshire University