MarketPoint for Authors: From Manuscript to Marketplace

Get Your Book Into the Right Hands with MarketPoint

BMG helps academic authors accelerate adoption with data-backed digital campaigns that reach exactly the right instructors at exactly the right time.

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The Problem Isn’t Your Content. It’s Visibility.

Even the best textbooks fail to reach their target audience. With inboxes overloaded and course planning windows tightening, great resources often go unnoticed.

“The biggest barrier to textbook adoption isn’t content—it’s awareness.”

Frank T. Rothaermel

Author, Georgia Tech

“We lacked the in-house sales support major publishers have. BMG fills that gap.”

Virginia Veiga Bryant

Georgetown University Press

Your Marketing Team, Your Strategy, Powered by BMG

Target with Precision

Map your book to specific courses, formats, or competitors. Reach 2M+ instructors across 2,500+ institutions.

Deliver Campaigns That Count

CRM-grade email outreach with 28% open rates and 7–10% click-throughs—2–3x industry average.

Track Each & Every Lead

Real-time dashboards let you monitor the entire process from day one, including opens, clicks, and exam copy requests.

“With BMG, I knew exactly where to focus, who to contact, and how to follow up.”
— Frank T. Rothaermel, Author, Strategic Management, 7e

Learn More about MarketPoint

What You Can Expect with MarketPoint

600+ campaigns launched annually
28,000+ leads delivered last year
18,000+ exam/demo requests driven
Full-funnel campaign analytics
Faster adoption lift—with less effort

“We saw results before the book even hit the warehouse.”
— Virginia Veiga Bryant, Georgetown University Press

What Clients Are Saying About BMG

“MarketPoint makes your next campaign 3x more efficient.”

Angus McDonald

Wolters Kluwer

“Ideal partners for small publishers who want big-league adoption support.”

Michelle Pullano

MIT Press

“Brian and his team deliver on what they promise.”

Kris Clerkin

Southern New Hampshire University

Let's Talk About Your Project.

Tell us a little about your goals, and we’ll follow up with a sample campaign snapshot, demo walkthrough, or a custom audience match based on your subject area.

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