bmg Publisher Support
Market Intelligence and Market Connections for the Learning Creator Community
Helping publishers and learning creators find and reach specific people who teach specific courses across U.S. higher education has been at the core of bmg market intelligence efforts since the beginning.
Today, teams who deliver learning materials has exploded beyond publishing as we knew it a decade ago. The term “publishers” in fact has become shorthand for a host of learning creators—from textbook houses and university presses to OER initiatives and edtech companies.
What all these providers and their dedicated teams share in common is a deep desire to create positive change by challenging the status quo... to improve educational access and move teaching, learning, and new knowledge forward.
This Page is for Higher Education Learning Creators
The Changing Dynamics in US Higher Education
Stale market information and long-held assumptions hold no value in a transformational time.
Detailed, up-to-date data-driven insights into industry dynamics and the competitive landscape is critical to success in higher education’s transformational marketplace.
Our proprietary technologies and the Discover Market Intelligence Engine help our clients transform their organizations to meet changing market dynamics and to quickly develop a positive impact on their targeted higher education stakeholders.
And that is the unifying theme our diverse clients share: leading and sustaining positive change in higher education. Whatever strategic challenges our clients confront—from share change and market disruption to trending solutions and targeted outreach—bmg provides the unique foundational solution.
Our continuously updated data helps develop and deliver strategic opportunities for clients by providing in-depth market, competitor, and customer insight.
Two Ways We Support Learning Creators
License unlimited access to details on more than 14M opportunities in U.S. higher education.
Market Maker Services
When an enterprise license is overkill, our collaborative campaign creation and management service designed to provide targeted marketing and sales services with measurable results.
The Enterprise License.
All Access Enterprise License. Access to the full bmg Discovery Market Intelligence Engine including all data and multiple data updates each year of your enterprise license along with the ability to create and export reports. Your teams will have the most comprehensive, powerful, and up-to-data market intelligence engine available in the industry along with the tools to quickly find and leverage the market intelligence your teams need to take positive action.
Market Maker Services
A turnkey campaign creation and management service. Our bmg Marketing Coordinators leverage our proprietary Discovery Market Intelligence Engine—the premiere US higher education data source which captures 90% of all US higher ed adoptions through spring 2023—to create high quality, targeted email campaigns that raise the profile and prestige of client titles, increase exam copy requests, and secure class adoptions at a fraction of the cost of traditional sales methods.
“We employed the Brian Murphy Group to help us better identify target customers for some of our markets. As a result we saw several of our products increase sales due to the improved information and allowing us success in markets we had not entered previously.”
“The Brian Murphy Group [bmg] was able to produce immediate results on a technology sales effort for us in the AP market. Their deep knowledge in School and Higher Ed markets makes them invaluable in business development, strategy and sales planning.”
"I highly recommend BMG. They are ideal partners for modest-sized publishers who want the same experience and effectiveness as an in-house sales team at one of the large corporate textbook publishers.”
Have questions? We're glad to help!
Market Intelligence for Higher Learning Creators bmg's Discovery Market Intelligence Engine
BMG’s Discovery Market Intelligence Engine provides US higher ed course adoption, book-in-use and instructor email information from Fall 2017 through the current selling season. Data can be accessed via our website or through system integration with a client CRM.
Our proprietary data sets include up-to-date institutions, department, course, product(s)-in-use, faculty, and faculty email contact information.
The Discovery Market Intelligence Engine was created by a team of publishing industry professionals to provide instant access for leadership teams to timely data to produce comprehensive market share reporting, develop more informed sales strategies, tactics, and territory goals, and deploy lower-cost, highly targeted email campaigns to a much larger pool of instructors with the click of one button.
Examples Output | Discovery Marketing Intelligence Engine
Table Format: Discovery sample search results below in a table format detail institution, product(s)-in-use, course, instructor, and instructor contact information.
Graphical Format: Discovery sample search result below in a graphical format are easy-to-use built-in reports designed to help teams quickly interpret market conditions.
Advanced Targeted Outreach bmg's Market Maker Service
bmg’s Market Maker Service provides complete turnkey marketing and sales support to commercial publishers and university presses. BMG Marketing Coordinators leverage the Discovery – US Higher Ed database, which includes 90% of all US higher ed adoptions through fall 2023, to create high quality, targeted email campaigns that raise the profile and prestige of client titles, increase exam copy requests, and secure class adoptions at a fraction of the cost of traditional sales methods.
BMG’s Market Maker operates on a fully Integrated CRM and provides real-time reporting on the status of all campaign contact activity via a client web portal. Bi-weekly client calls ensure the achievement of campaign goals. Market Maker’s campaign management service offerings include the following functionality: