BMG’s Market Maker service provides complete turnkey marketing and sales support to commercial publishers and university presses. BMG Marketing Coordinators leverage the Discovery – US Higher Ed database, which includes 80% of all US higher ed adoptions through fall 2019, to create high quality, targeted email campaigns that raise the profile and prestige of client titles, increase exam copy requests, and secure class adoptions at a fraction of the cost of traditional sales methods.
BMG’s Market Maker operates on a fully Integrated CRM and provides real-time reporting on the status of all campaign contact activity via a client web portal. Bi-weekly client calls ensure the achievement of campaign goals. Market Maker’s campaign management service offerings include the following functionality: