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Industries We Serve BMG Market Intelligence for Higher Education

BMG is the go-to-market engine behind the world’s leading education publishers.

Trusted by 45 of the top 50, we help publishing and edtech teams connect their content to real classrooms—faster, smarter, and with measurable results.

Whether you’re launching a new title, expanding market share, or defending adoption rates, BMG delivers the data clarity and outreach muscle your internal team may lack.

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We provide secure, up-to-date, enterprise-grade curriculum and course-level data and analytics solutions to 3 related education stakeholders:

Publishing & Edtech Teams

Helping educational publishing, academic publishing, and edtech decision makers identify opportunities and convert prospects for innovative learning materials.

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Leadership Teams

Helping teams and their boards quickly gain clarity on their peer institutions, as well as regional and national market dynamics in order to make better, faster strategic decisions.

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Education Analysts

Providing higher ed analysts with the most comprehensive, detailed, and up-to-date curriculum data set.

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We help these teams achieve a deep understanding of the US higher ed competitive dynamics and mission-critical strategic planning goals.

Our proprietary technologies power the bmg Discovery Market Intelligence Engine--a comprehensive database and reporting engine of U.S. K-12 and Higher Education data and insights.

We are the ongoing source of complete, accurate, and continuously-updated data through multiple data releases each year.

An Overview of Our Work with Higher Education Market Stakeholders

Click below to get a brief description of our segments and the services we provide.

bmg's Publishing & Edtech Leadership Support

Publishing and edtech teams rely on bmg data and reporting to identify competitive conditions, uncover gaps in market offerings, develop and review innovative learning solutions, design sales territories, and drive outreach to both existing adopters of their materials and potential new prospects.

In addition, bmg providers marketing services to help teams build and sustain market awareness for their offerings. This service--the Market Maker Service-- is particularly valuable to publishing houses and academic presses looking to efficiently find and reach highly targeted prospects.

For more information on our Market Maker Service, please click here.

bmg's Institutional Leadership Support

Institutional leadership teams are forced to rely on inefficient, time-consuming Google searches and incomplete results to develop a deeper understanding of higher education market conditions.

With our data and analytics platform, higher education leadership teams can easily access and analyze valuable information on competitors, courses, materials, instructors, and more, all sorted by key factors such as institution type and region.

In addition, we provide customized reports designed to help institutional leaders and boards make better, faster decisions.

For more information on our bmg Institutional Research, please click here.

bmg's Higher Education Analyst Support