Industries Served

Purpose-Built for Education

BMG serves the publishers, EdTech providers, academic institutions, and analysts driving innovation across
Higher Education and K–12.

See Our Solutions
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The Teams Driving Education Forward—We’re Built for You

BMG supports the industries shaping curriculum, content, and strategy across education. Whether you're publishing, enabling instruction, or planning programs—we understand what you're managing, what you're aiming for, and what’s in your way.

Higher Education

What you are managing.

Hundreds of titles,
fragmented adoption data,
cross-departmental
campaign execution

What you are working toward.

Higher adoption rates,
better ROI
visibility, tighter
product-market alignment

What's in your way.

Poor targeting,
sales-marketing disconnects,
no visibility into
product use

BMG for Higher Education

K-12 Education

What you are managing.

AP, dual-enrollment, and supplemental curriculum across complex districts

What you are working toward.

Smarter segmentation, clear adoption pathways, stronger district-level presence

What's in your way.

Stale contact lists, lack of
AP-level visibility,
poor CRM integration

BMG for K-12 Education

EdTech & eLearning

What you are managing.

Product launches,
use case validation,
early-stage GTM execution,
and proving value
in crowded markets

What you are working toward.

Clear TAM definition,
credible go-to-market strategy, instructor-aligned
messaging,
and faster traction

What's in your way.

Generic data sources like ZoomInfo that miss the nuances of education—unclear course-level visibility,
role ambiguity,
and wasted outreach cycles

BMG for EdTech

Institutions & Analysts

What you are managing.

Strategic planning, program development, curriculum evaluation

What you are working toward.

Competitor analysis,
enrollment modeling,
curriculum relevancy

What's in your way.

Manual research,
fragmented insight,
lack of real-time data

BMG for Institutions & Analysts

Each industry we serve faces unique challenges. That’s why our tools and services are built to align with your priorities—whether it's adoption growth, campaign reach, program analysis, or smarter targeting.

Tailored Solutions That Deliver for Every Sector

Higher Ed Publishers

  • Understand market size, market share, and market potential
  • Launch first-edition and re-adoption campaigns with targeted MarketPoint outreach
  • Equip sales and marketing teams with clean, instructor-level data by course and region

EdTech Providers

  • Define target user base by course/discipline
  • Support feature rollouts with segmented campaigns
  • Test messages by audience segment and monitor response

K-12 Publishers

  • Identify AP and dual-enrollment instructors by district

  • Filter audiences by district or school size , role, or region

  • Integrate data into CRMs for campaign-ready targeting

Institutions & Analysts

  • Track market share by title or discipline
  • Identify competitor offerings by institution or program
  • Model enrollment and program trends over time

Built for the People Who Power Your Mission

From frontline marketers to product leads and data teams, BMG gives every department the tools to act with precision and impact. See how we help each role unlock real results—faster.

Sales Teams

  • Target the right instructors, faster
  • Fill rep gaps with campaign lift
  • Drive adoption with instructor-level visibility

Product Teams

  • Analyze adoption trends by course/region
  • Benchmark performance against competitors
  • Test product positioning via A/B campaign support

Marketing Teams

  • Launch 600+ campaigns/year through MarketPoint
  • Achieve 7–10% CTR with precision-targeted outreach
  • Validate content and product value

Data & Strategy Teams

  • Build dashboards around product use
    and demand
  • Export clean, CRM-ready data sets
  • Forecast market size by discipline or format

Ready to See What BMG Can Do for You?

Whether you lead sales, marketing, product, or research—our data and campaign tools can accelerate your goals immediately.

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