Welcome to bmg Market Intelligence for Higher Education
The Brian Murphy Group (bmg) is regarded as the most comprehensive source of market intelligence focused on U.S. higher education curriculum and course materials.
We provide secure, up-to-date, enterprise-grade curriculum and course-level data and analytics solutions to 3 related higher education stakeholders:
Helping teams and their boards quickly gain clarity on their peer institutions, as well as regional and national market dynamics in order to make better, faster strategic decisions.
Helping educational publishing, academic publishing, and edtech decision makers identify opportunities and convert prospects for innovative learning materials.
Providing higher ed analysts with the most comprehensive, detailed, and up-to-date curriculum data set.
We help these teams achieve a deep understanding of the US higher ed competitive dynamics and mission-critical strategic planning goals.
Our proprietary technologies power the bmg Discovery Analytics Platform--a comprehensive database of U.S. higher education curriculum and course-specific data.
We are the ongoing source of complete, accurate, and continuously-updated data through multiple data releases each year.
Important Update From the Team
Our Spring 2023 Data Release is Now Available in
Our Discovery Market Intelligence Platform.
14M+ Courses of Curriculum Data |Spring 2023 Data Is Now Available
An Overview of Our Work with Higher Education Market Stakeholders
Click below to get a brief description of our segments and the services we provide.
Institutional leadership teams are forced to rely on inefficient, time-consuming Google searches and incomplete results to develop a deeper understanding of higher education market conditions.
With our data and analytics platform, higher education leadership teams can easily access and analyze valuable information on competitors, courses, materials, instructors, and more, all sorted by key factors such as institution type and region.
In addition, we provide customized reports designed to help institutional leaders and boards make better, faster decisions.
For more information on our bmg Institutional Research, please click here.
Publishing and edtech teams rely on bmg data and reporting to identify competitive conditions, uncover gaps in market offerings, develop and review innovative learning solutions, design sales territories, and drive outreach to both existing adopters of their materials and potential new prospects.
In addition, bmg providers marketing services to help teams build and sustain market awareness for their offerings. This service--the Market Maker Service-- is particularly valuable to publishing houses and academic presses looking to efficiently find and reach highly targeted prospects.
For more information on our Market Maker Service, please click here.
Higher education analysts aggregate, explore, and develop well-supported viewpoints to share with their teams, clients, and subscribers.
The bmg data and analytics platform provides the analyst community instant access to the most comprehensive and up-to-date US higher education curriculum, course, and course materials data.
Our clients are innovative organizations leading positive impact in teaching, learning, and research within the higher education community.
Brookings
Georgetown
Johns Hopkins
MSU
MIT Press
Texas
Nebraska
UGA
USC
Amazon Crossing
Bloomsbury
Colorado
Getty
JBL
Rowman
SIU
UIP
Vital Source
Wiley
WVU