Higher Ed Market Intelligence – Built to Drive Growth
Accurate, up-to-date data on courses, course codes, enrollments, materials-in-use, instructors, and instructor contact information--all designed to help print and elearning solutions providers effectively navigate higher education marketplace.
Most Higher Ed Data is Outdated, Incomplete, and Rented for a Single Use.
- No product-in-use information
- Outdated contact information
- Lack of visibility into enrollments
- No easy way to segment by institution, region, or competitive product
BMG's Discovery Higher Ed solves that by delivering clean, actionable, CRM-ready datasets you can use immediately along with built-in Market Trend and Market Share Reporting
Built for Teams that Demand an Edge
- Relied upon by 45 of the Top 50 publishers
- Filter by competitor, course, enrollment, region, and more.
- Align product development with current and emerging higher ed market trends
- Increase the ROI of outreach campaigns and rep time on campus
- Identify and protect existing marketshare through aggressive outreach
What Our Higher Education Partner Say
"The Brian Murphy Group (BMG) is unmatched in providing comprehensive market intelligence for the U.S. higher education curriculum and course materials. Over the years, I’ve seen that the most significant barrier to textbook adoption is often not the quality of the teaching materials but awareness. Instructors frequently remain unaware of superior teaching resources, creating a substantial gap between potential and actual adoption.
BMG effectively bridges this critical gap. By pinpointing precise adoption opportunities and facilitating informed outreach, BMG dramatically accelerates instructor awareness, making textbook adoptions much more attainable.
Frank T. Rothaermel,
Author of "Strategic Management," 7th edition (McGraw-Hill 2026),
professor of strategy and innovation at the Georgia Institute of Technology
Why Clean, Up-to-Date, Accurate Market Intelligence Matters
| Most Lists Have... | Discovery Higher Ed Delivers... |
|---|---|
Outdated emails | Verified seasonal contact updates |
No enrollment data | Seasonally tracked enrollments |
No product-in-use information | Print and digital product-in-use included |
No market share reporting | Built-in market share and trend reporting |
Ready to See Discovery Higher Ed In Action?
Let's Connect!
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