MarketPoint &
MarketPoint+
Unleash the the Power of Precision Targeting
These outreach services blend the power of our unmatched targeting intelligence, higher ed expertise, and marketing systems with your messaging.
It’s all about unlocking the full potential of your learning solutions and the best return on your investment.
Let's gooo!
bmg's PricePoint Solution!
Unlock the Latest in Learning Material Prices with bmg's PricePoint Solution!
Introducing bmg's PricePoint: the ultimate tool for accessing the most comprehensive, up-to-date pricing intelligence in the higher education marketplace. Whether you're launching a new learning solution in the marketplace or aiming to stay competitive, PricePoint is your gateway to making informed decisions.
Welcome to bmg Market Intelligence for Higher Education
The Brian Murphy Group (bmg) is regarded as the most comprehensive source of market intelligence focused on U.S. higher education curriculum and course materials.
We provide secure, up-to-date, enterprise-grade curriculum and course-level data and analytics solutions to 3 related higher education stakeholders:
Helping teams and their boards quickly gain clarity on their peer institutions, as well as regional and national market dynamics in order to make better, faster strategic decisions.
Helping educational publishing, academic publishing, and edtech decision makers identify opportunities and convert prospects for innovative learning materials.
Providing higher ed analysts with the most comprehensive, detailed, and up-to-date curriculum data set.
We help these teams achieve a deep understanding of the US higher ed competitive dynamics and mission-critical strategic planning goals.
Our proprietary technologies power the bmg Discovery Market Intelligence Engine--a comprehensive database and reporting engine of U.S. higher education curriculum and course-specific data.
We are the ongoing source of complete, accurate, and continuously-updated data through multiple data releases each year.
An Overview of Our Work with Higher Education Market Stakeholders
Click below to get a brief description of our segments and the services we provide.
Our clients are innovative organizations leading positive impact in teaching, learning, and research within the higher education community.
Navigating the complex world of higher education pricing just got easier.
With a myriad of print and digital resources flooding the market, finding accurate and comprehensive price data has been a significant challenge—until now.
Introducing bmg's PricePoint: the ultimate tool for accessing the most comprehensive, up-to-date pricing intelligence in the higher education marketplace.
Whether you're launching a new learning solution in the marketplace or aiming to stay competitive, PricePoint is your gateway to making informed decisions.
Elevate your academic titles with BMG's Enhanced Outreach Services--MarketPoint and MarketPoint+--where our strategic use of market intelligence, sophisticated targeting, and dedicated partnership approach transforms your outreach into a powerful tool for academic engagement and success.
Utilizing our Discovery Market Intelligence Engine—the leading source for U.S. higher education data—we research and craft highly targeted, impactful outreach campaigns that resonate with your desired academic audience. Our historical 95% delivery rate combined with an unsubscribe rate of less than 1% are unmatched in the industry and illustrate the power of getting the compelling and informative messages to the right prospects.
Brookings
Georgetown
Johns Hopkins
MSU
MIT Press
Texas
Nebraska
UGA
USC
Amazon Crossing
Bloomsbury
Colorado
Getty
JBL
Rowman
SIU
UIP
Vital Source
Wiley
WVU